- Engage Buyers
- Guide Reps
- Content Management
- Productivity
Sales Programs boost productivity with AI-powered content, training, and analytics to improve sales campaign outcomes. Deliver value fast with automated, no-code programs, templates, and sales plays.
Sales Programs, part of the Salesforce Sales Performance Management suite, boost productivity by guiding sellers with AI-powered content recommendations and training in the flow of work. Improve performance by connecting programs and campaigns to rep activity and sales results. Accelerate success with best practice templates and intelligent, automated program delivery—no coding required.
Highspot and Sales Programs
Highspot integrates seamlessly with Salesforce Sales Performance Management suite to provide content, training, and analytics directly in Sales Programs in a single, unified workflow.
- Recommend Highspot content and training directly in SPM relevant to the prospect, sales stage, and opportunity
- Insert Highspot custom-generated content, sales plays, and training into Sales Program builder to onboard and ramp reps faster
- Track customer engagement to inform Sales Plan progress, identify training and coaching opportunities, guide reps on best practices, and improve sales behavior
- Combine Highspot analytics with SPM to identify trends, reduce bottlenecks, and monitor sales velocity, tying seller activity to business outcomes